How to Publish on this Blog

Learn how to login and compose your content.

Make it look beautiful using headings (h2), bolds, paragraphs and blockquotes. Nobody likes to read a big brick of text!

Adding Links and testing them

Adding links to your article is simple and easy. Please always double check that the links you insert do actually work. The best way is to preview the article and test them all. Remember, Murphy’s law is always there to haunt us.

Please never put links (internal or external) in BOLD!

Slugs, Categories, Tags

If you write a long article title, you might want to take care of shorting out the URL. Here’s how, and then we see some basic information about categories and tags.

Uploading & Setting the featured image

The featured image is the first, big image shown before the post content in the single articles, like here:

In order to upload the featured article, first of all

  • Use a tool like Photoshop or the free Pixlr to resize the image appropriately following the parameters below:
  • IN WEIGHT:  lower than 150k otherwise you will get a red upload alert and the process will fail miserably
  • SIZE: the right resolution (912X435 )
  • Give a proper name to the file, using dashes to separate words, like elephant-in-bali.jpg
  • While editing the post, scroll a bit down and find  the  blue link inside the “Featured Image” panel, in the lower right part of the screen. It looks like this on a new article:

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  • After clicking the “Set featured image” link, a window will show up.
    Click the Upload tab. You will be prompted to drag or click to select the file to upload. You will have to wait a bit until the image is being uploaded and is resized, please be a bit patient.

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  • After the upload finishes, click the blue “Set featured image button” on bottom right corner to confirm.
  • The upload window will close.
  • In the post editing screen, click the “Update” button to save the post with your new setting.

Uploading & inserting images inside the content

First of all

  • Use a tool like Photoshop or the free Pixlr to resize the image appropriately following the parameters below:
  • IN WEIGHT:  lower than 200k otherwise you will get a red upload alert and the process will fail miserably
  • SIZE: the right resolution (recommended width:755px) if you plan the image to be expanded when clicked, as we generally recommend.
  • Give a proper name to the file, using dashes to separate words, like elephant-in-bali.jpg
  • While editing the post,  click the ADD MEDIA button

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Click the Upload tab. You will be prompted to drag or click to select the file to upload. You will have to wait a bit until the image is being uploaded and is resized, please be a bit patient.

After the upload finishes,you will have to take care of some settings, let’s go through the   options looking a quite good example

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Title: minor field, copy what you write in the Alt text

Caption: to display a caption under the image, for crediting it or describing it – or leave empty for no caption

Alt text: describe the image for the search engines and screen readers – important to fill properly

Alignment: use the Left and Right alignment alternatively to achieve some movement in the post presentation

Link to: Keep this to “MEDIA FILE” so that clicking the image in your post it will enlarge

Size: generally MEDIUM –  thank you!

After taking care of this, just click the “INSERT INTO POST” blue button on the lower bottom side of the window.

SEO best practise:

One important takeaway from this guidelines should be that modern on-page SEO is about juggling competing priorities. In general, my recommended ordering of those priorities is as follows:

  1. Create a page that is uniquely valuable to your targeted searchers.
  2. If at all possible, make the page likely to earn links and shares naturally (without needing to build links or prod people).
  3. Balance keyword targeting with usability and user experience, but never ignore the critical elements like page titles, headlines, and body content at the least.

There’s no such thing as “perfectly optimized” or “perfect on-page SEO,” but here’s a stab from Rand Fishkin:   perfectly-optimized-page3

Meta descriptions:

The META description is a really important part of your article’s success. Please read the following two articles thoroughly and adhere to them “met”iculously (see what we did there?).

If you have any questions, please don’t hesitate to get in touch.

http://moz.com/learn/seo/meta-description

http://savvypanda.com/blog/beginner-level/tags-and-meta-descriptions.html

 

Thanks again guys, that’s all for now. And if I haven’t said this to you personally already – welcome to the team!!

Still not clear? Can we solve your doubts?

Please email us at [email protected] specifying your issue, and enclosing the URL of where you are if relevant.